Chinese technology giant Xiaomi continues its offensive on the automotive market with the announcement of a high-end SUV scheduled for 2025. This new model, the successor to the highly acclaimed SU7, aims to compete directly with segment tenors such as the Porsche Cayenne. A bold strategy that testifies to Xiaomi’s growing ambitions in the luxury car industry.
An ambitious project to conquer the premium SUV market
Building on the resounding success of its first vehicle, the SU7, Xiaomi has no intention of stopping there. The Chinese manufacturer has revealed its intention to tackle the highly sought-after luxury SUV segment with a new electric model. Known internally under the code name MX11this audacious project aims to compete directly with benchmarks such as the Porsche Cayenne and Ferrari Purosangue.
This future SUV, which could be marketed under the name SU8will mark a new stage in Xiaomi’s strategy to establish itself as a major player in the high-end automotive industry. With an official unveiling scheduled for 2025, the Chinese automaker seems determined to shake up established codes and challenge the segment’s historic brands.
An inspired design blending elegance and sportiness
The first stolen images of the prototype undergoing testing reveal a vehicle with flowing, dynamic lines. The exterior design of the MX11 appears to be largely inspired by its predecessor, the SU7, while incorporating styling elements specific to the sporty SUV segment. These include headlamps similar to those on the SU7, an imposing front bumper and a muscular silhouette evoking certain aesthetic codes of the Ferrari Purosangue.
The vehicle’s dimensions should fall somewhere between those of a large crossover and a traditional SUV. Xiaomi’s aim is to offer an attractive compromise between habitability, versatility and dynamism. The higher ground clearance compared to the SU7 should satisfy off-road enthusiasts, without sacrificing roadholding.
A state-of-the-art technical platform
Although technical information is still sketchy, several sources mention the use of the platform Modena already used on the SU7. This modular architecture would enable Xiaomi to offer different powertrain configurations, from 100% electric propulsion to extended-range versions.
Other rumours point to the development of a completely new platform specifically designed for this model. This option would offer greater flexibility to integrate innovative technologies and optimize vehicle performance. In any case, Xiaomi seems determined to set the bar very high in terms of performance and range.
A range of high-performance electric motors
Xiaomi’s future SUV should offer a wide range of electric powertrains to meet the varied expectations of premium customers. Single- and twin-motor configurations are planned, with power ratings ranging from 220 kW (299 hp) to 495 kW (673 hp) for the sportiest versions.
Autonomy, a crucial criterion for attracting demanding customers, would also match Xiaomi’s ambitions. The most efficient versions could exceed the symbolic 750 km mark on a single charge. To achieve this, Xiaomi will draw on the expertise of renowned specialists such as BYD and CATL for battery development.
A high-tech interior worthy of a spaceship
While the interior of the MX11 remains a mystery, we can expect Xiaomi to put its expertise in consumer technologies to good use. A huge central touchscreen is expected to take pride of place at the heart of the cockpit, offering an intuitive interface and advanced connectivity and infotainment features.
Interior space and cargo volume are also set to increase compared with the SU7, to meet the demands of the SUV segment. Xiaomi could thus offer increased modularity and innovative equipment to set itself apart from the competition.
Strategic price positioning
Although official prices are not yet known, Xiaomi is likely to opt for aggressive positioning to appeal to an international clientele. The base price of the MX11 should logically be higher than that of the SU7, while remaining competitive with segment benchmarks such as the Porsche Cayenne.
This bold pricing strategy, coupled with a generous level of equipment, could rapidly establish Xiaomi as a key player in the premium electric SUV market.
A long-awaited launch in 2025
The official presentation of the MX11 is scheduled for 2025, with some sources even suggesting an unveiling as early as the first quarter of the year. This launch is part of Xiaomi’s overall strategy to diversify its activities and establish itself as a major player in high-end electric mobility.
With this new SUV, Xiaomi intends to shake up established codes and prove its ability to innovate in an ultra-competitive sector. The success of this model will be crucial in establishing the Chinese manufacturer’s credibility on the international automotive market and in realizing its long-term ambitions.
The imminent arrival of the MX11 on the premium electric SUV market promises to redefine segment standards and offer motorists an attractive alternative to established models. It remains to be seen whether Xiaomi will be able to win over a demanding clientele and stand up to the historic giants of luxury automobiles.
