Genesis is making a big splash in the world of video games and virtual automobiles. The Korean luxury automaker has just unveiled its X Gran Racer Vision Gran Turismo, a stunning concept car that will soon be playable in the popular Gran Turismo series. This announcement marks a major step in Genesis’ strategy to conquer the high-performance vehicle segment.
A concept car born from the Genesis Magma program
The X Gran Racer Vision Gran Turismo (VGT) Concept was unveiled to great fanfare at the 2024 Busan International Mobility Show. The futuristic vehicle is part of the Genesis Magma program, an initiative to develop high-performance models for the Korean brand. Inspired by the Genesis X Gran Berlinetta, the virtual concept car pushes the boundaries of automotive design and engineering. It adopts a mid-engine layout and incorporates cutting-edge aerodynamic technologies, including active flaps and a flat underbody to optimize performance.
A design combining performance and aesthetics
The X Gran Racer VGT Concept proudly displays Genesis’ signature styling, with its distinctive “Two-Line Crest” grille. However, the design has been pushed to the extreme to prioritize performance and high-speed stability. Highlights include a massive front splitter and a rear spoiler made from real carbon fiber. These additions are not just cosmetic; they actively contribute to the aerodynamics and performance of the virtual vehicle.
An immersive driving experience in Gran Turismo
The integration of the X Gran Racer VGT Concept into the Gran Turismo series will allow gamers around the world to virtually slip behind the wheel of this exceptional racing car. This collaboration between Genesis and the developers of Gran Turismo promises an immersive driving experience that is faithful to the characteristics of the concept car. Car enthusiasts and video game fans will be able to experience the performance and dynamic handling of this high-performance vehicle in an ultra-realistic virtual environment.
Genesis affirms its ambitions in electrified luxury
Beyond the X Gran Racer VGT Concept, Genesis took advantage of the Busan Motor Show to present other innovative models. Among them is the redesigned version of the Electrified G80, an electric luxury sedan that debuted at the Beijing Auto Show last April. This new version of the Electrified G80 features a refreshed front end and a longer wheelbase, offering more space and comfort for rear passengers. These changes demonstrate Genesis’ desire to remain competitive in the electric luxury sedan segment.
The Neolun concept: the future of the electric SUV according to Genesis
Genesis also took advantage of the event to present its Neolun concept in Asia. This large electric SUV embodies the brand’s vision for the future of luxury and sustainable mobility. The Neolun features a minimalist and sleek design, combined with cutting-edge technologies. This concept car provides a glimpse into Genesis’ future styling and technological directions for its production models.
The strategic importance of presence in Gran Turismo
The inclusion of the X Gran Racer VGT Concept in Gran Turismo represents more than just a marketing collaboration for Genesis. It represents a unique opportunity for the brand to gain exposure to a young, car-loving audience. By allowing players to virtually drive the concept car, Genesis can generate interest and excitement for its upcoming production models. This strategy is part of a broader trend in the automotive industry, which sees video games as an effective way to reach new audiences and test innovative concepts. The announcement of the X Gran Racer Vision Gran Turismo Concept marks an important step in Genesis’ evolution. By combining luxury, performance and technological innovation, the Korean brand is asserting its ambitions in the high-performance vehicle market. Car enthusiasts and Gran Turismo players can already rejoice: they will soon have the opportunity to experience this virtual racer on the most iconic tracks in the game.
