The Scuderia Ferrari Formula 1 driver stars in Peroni’s “0.0% to 100%” content series. In an exclusive interview with Hypebeast, he shares his take on life beyond racing and how to “live every moment.”
A two-speed life
Charles Leclerc, the Monegasque F1 star, has established himself as one of the great names in motorsport. A driver at Ferrari since 2019, he already has 35 podiums and 6 victories to his credit. But Leclerc is much more than just a racing driver. “My life is definitely two-sided,” Leclerc tells Hypebeast. “I have a very intense life on the track, where ‘living every moment’ makes perfect sense: every lap I do is incredible, and I know how lucky I am. But I think living every moment is also about enjoying the simpler moments.”
An innovative partnership with Peroni
Leclerc has teamed up with Peroni Nastro Azzurro 0.0% to shine a spotlight on his talents beyond the track, becoming the beer brand’s first-ever global ambassador. The content series “0.0% to 100%” will document his everyday life away from racing, as he travels to Italy to “live every moment.”
Set in the Alps of Lake Como, the shoot will follow Leclerc in his activitiesreflecting Peroni’s laid-back image. “My project with Peroni is really cool because it shows a side of me that I would like people to discover more. Charles, not the driver; Charles, the person who has a normal life outside of racing,” he explains.
The importance of disconnecting
For Leclerc, finding a balance between his intense career and his personal life is crucial. “When I’m not racing, I enjoy the simpler moments with my family and friends, whether it’s a late afternoon aperitif or a barbecue together. These simple moments are the most special to me and the ones I value the most.” The driver stresses the importance of taking a step back: “It is important for the body and mind to disconnect from high pressure, no matter what your job is.”. This philosophy aligns perfectly with the brand image of Peroni Nastro Azzurro 0.0%.
